If information and knowledge are the fuel of a new economy, then some of the assumptions we have made about how we create and access information must be challenged. Digital rights management, standards and copyright will all be important ingredients in developing a more workable and sustainable model that values creation, innovation and knowledge in a world characterized by rapidly expanding information and communication technologies. No sector, including culture, will be untouched by the changes necessary to create a model that works for the next generation of the Internet. Conservation will be affected as the public comes to expect more information in a more critical way than they ever have in the past. To respond, cultural industries as well as cultural institutions must work together to develop strategies which will produce long-term sustainable approaches to guarantee their positions as sources of information in the future. Unless there is a clear way to compensate for the new demands for information placed on the cultural sector, these pressures will likely be funded through the reallocation of existing resources. -- SCMRE