Rock art tourism was examined in relation to cave management at two sites in southern France. The risk of cave art deterioration has been addressed by a variety of measures aimed at preventing visitors from touching the art, supervising and guiding them in the caves, encouraging visitors to consider cave art as important to the cultural heritage, and by excluding visitors or limiting their numbers when adverse effects on art become apparent. Large numbers of fee-paying tourists can generate substantial funds for site management and conservation, but their simple presence can often lead to accelerated rock art deterioration in caves.