During the preparation of the quilt exhibit Frugal and Fancy: Quilts of Indiana at the Indiana State Museum during 2010 and into 2011, video was shot documenting the conservation and installation of objects as an effort to extend and deepen the visitors’ museum experience. The museum turned to the use of QR codes, a form of standardized digital matrix, as a means of accessing the video. Developed over two decades ago for the manufacturing industry, QR codes have been increasingly used by the consumer products and services industries as a marketing tool. This increase coincides with the rising number of individuals owning smartphones that can “read” the codes. This coincidence of circumstances created an opportunity to test the use of a QR code to embed textile conservation outreach via the video directly into an exhibition in a creative manner: a QR code made into a quilt and hung in a quilt exhibition. The exhibition team learned some of the limitations of QR code effectiveness, refinements of its implementation for successful use, and investigated its potential for application to the museum setting.