An informative summary of recent disturbing findings regarding color print and film permanence (or rather lack of permanence). Features current data in chart form on: Relative Stability of Common Color print Materials and Color Films (prepared by Henry Wilhelm), and Estimated Time for Just-Noticeable Fading to Occur in Kodak Films (from data published by Kodak). Discusses storage, display and handling considerations and identifies key factors for increasing the life of these sensitive materials (i. e., low relative humidity, low temperature and dark storage).