The effect of purifying, mixing and firing of clays on trace element concentration was systematically investigated using instrumental neutron activation analysis. Eight different clays from two sites in Crete were used together with sherds found around several kilns near the sites. Trace element analysis showed that the extent to which the concentration changes after purification and firing depends on the initial particle size and chemistry of the clay. The calcite concentration plays an essential role in this. An application is made using roof tiles found at the excavation of the ancient city of Pella in Macedonia. -- AATA