Las Animas (pseud.) is a northern Andean community where potters have been fabricating copies of archaeological artifacts for the last 30 years. Dual organization characterizes this village. Here, potters live on one side of the community, <i>comerciantes</i> (distributors) on the other. Ethnotechnological studies show that two distinct production sequences are used for this pottery. Men in the high-status upper <i>barrio</i> use one, women and men in the lower-status <i>barrio</i> use the other. This new craft offers a vivid example of the dynamic role of technologies in shaping social forms and categories and the ways in which those forms and categories shape technological choices: here, gender and status distinctions are manifest through technical practices. Animeños link their work to that of the <i>Antiguos</i>, their prehistoric predecessors. These beliefs may partly explain why pottery production has become a powerful vehicle for social expression.