11313

Accession Number

32075

Author

Ferraro, Lisa M.;Shamey, Renzo

Author Affiliation

North Carolina State University, College of Textiles;North Carolina State University, College of Textiles

Title Of Article Chaper

Color Meanings, Color Preferences and Emotional Connotations of Color; Using Color as a Strategic Marketing Tool

Title Of Journal Book

AATCC 2009 International Conference Papers, March 10-12, Myrtle Beach, South Carolina, USA

Collation

10 p. : ills.

Reference Bibliography

Includes bibliographic references

Language Of Text

English

Literature Type

Monograph

Literature Level

Analytic

Meeting

AATCC 2009 International Conference

Meeting City

Myrtle Beach (South Carolina)

Meeting Country

United States

Keywords

color;meaning;preference;connotation;marketing

pub_id

11313

Meeting Date

20090310-20090312