9537
Accession Number
38562
Title Of Article Chaper
Accurate and Complete Color Communication = Color that Works
Title Of Journal Book
2015 Proceedings of AATCC International Conference, Hilton DeSoto, Savannah, GA, USA, March 24-26, 2015
Pages
113-158
Collation
46 p. : ills.
Reference Bibliography
Includes bibliographic references
Language Of Text
English
Literature Type
Monograph
Literature Level
Analytic
Abstract
If you are a brand owner and have a strong brand image, you want your brand colors to be consistent in color and performance across your entire product line. This is a difficult task, but with a planning and effort the results might surprise you. We will discuss the challenges and lay out a plan to give you the best opportunity to best represent your brand colors across your product line.
Keywords
color;image;brand;performance;plan
pub_id
9537