Relates whimsically what needed to be done to make a promotional film for technicians and customers on Ciba's dyes. The first part of the article is fanciful and non-technical, describing what the film Ciba made looks like, and giving credit to the indigos. Then the film visits Ciba's Toms River, NJ plant, showing its machinery and cleanliness. Viewers get a look at the complicated dye manufacturing process. A dye lab in Basle is also visited. The film shows the beauty of these dyes on various kinds of textiles.